Go from MVP to Seed Round Ready in just 8 Weeks.

Don't let feature bloat kill your runway. I coach B2B founders to ruthlessly prioritize their product strategy, cut the noise, and build the disciplined roadmap needed to secure your Seed round.

Together, we identify your products issues, improve your strategy and lay the foundation for product market fit - while turning you into a blockbuster product leader.

For the next 2 clients the 8-week-program is for free.

A 30-minute deep dive into your business and roadmap. No credit card required.

WHEN THIS IS FOR YOU

The "Pre-Seed Trap": Shipping Faster but Growing Slower?

  1. The Feature Factory

    You’re building every request from every "design partner," and your product is becoming a Frankenstein.

  2. The Data Void

    You have users, but you aren't sure which features actually drive retention or revenue.

  3. The Funding Gap

    You need to show investors a concentrated, outcome-driven roadmap, but right now, your team's energy is being diluted across too many directions.

WHY ME, LARS

30+

Products Managed

06+

Years of Experience

You Don’t Need a CPO Yet. You Need a Product Backbone.

Hiring a Head of Product too early is a €150k mistake. I enable you to lead your product unit. I bring 30+ products’ worth of experience to your corner, acting as the sparring partner who tells you 'No' so your customers can eventually say 'Yes.

HOW YOU GET SEED READY IN 8 WEEKS

HOW YOU GET SEED READY IN 8 WEEKS

Each week consists of 1-on-1 and tasks. In our 1-on-1s we dive deep into one topic and apply these concepts into your business and product right away.

Weeks 1-2: The ICP & Strategy Lock-in

Stop trying to be everything to everyone. We define your one core ICP and the single most painful problem you solve. If it’s not in the strategy, it’s not on the roadmap.

Weeks 1-2: The ICP & Strategy Lock-in

Stop trying to be everything to everyone. We define your one core ICP and the single most painful problem you solve. If it’s not in the strategy, it’s not on the roadmap.

Weeks 1-2: The ICP & Strategy Lock-in

Stop trying to be everything to everyone. We define your one core ICP and the single most painful problem you solve. If it’s not in the strategy, it’s not on the roadmap.

Weeks 5-6: Transition to Outcome-Based Logic

No more "Shipping Feature X." We replace your roadmap with "Driving Outcome Y." Every feature is now measured by its impact on your North Star metric (e.g., +10% Onboarding CR).

Weeks 5-6: Transition to Outcome-Based Logic

No more "Shipping Feature X." We replace your roadmap with "Driving Outcome Y." Every feature is now measured by its impact on your North Star metric (e.g., +10% Onboarding CR).

Weeks 5-6: Transition to Outcome-Based Logic

No more "Shipping Feature X." We replace your roadmap with "Driving Outcome Y." Every feature is now measured by its impact on your North Star metric (e.g., +10% Onboarding CR).

Weeks 3-4: Roadmap Refactor

We audit your entire backlog. We kill the "nice-to-haves" that are draining your engineering budget and re-scope your core features for maximum impact.

Weeks 3-4: Roadmap Refactor

We audit your entire backlog. We kill the "nice-to-haves" that are draining your engineering budget and re-scope your core features for maximum impact.

Weeks 3-4: Roadmap Refactor

We audit your entire backlog. We kill the "nice-to-haves" that are draining your engineering budget and re-scope your core features for maximum impact.

Weeks 7-8: The Founder-Led Product Engine

I hand over the frameworks. You learn how to run user discovery, vet new ideas, and pitch your product vision to Seed investors with total conviction.

Weeks 7-8: The Founder-Led Product Engine

I hand over the frameworks. You learn how to run user discovery, vet new ideas, and pitch your product vision to Seed investors with total conviction.

Weeks 7-8: The Founder-Led Product Engine

I hand over the frameworks. You learn how to run user discovery, vet new ideas, and pitch your product vision to Seed investors with total conviction.

  1. In 8 Weeks you'll have

  2. A Lean Roadmap

    Stripped of bloat and focused 100% on Seed-stage milestones.

  3. Outcome-Based Culture

    You and your engineers finally speak the same language: Value, not just Code.

  4. Investor Confidence

    A product strategy that proves you aren't just building a tool, but a scalable business.

COMMON QUESTIONS

  1. Who is this program for?

  2. Who is this program for?

  3. How long does the program take?

  4. How long does the program take?

  5. Is the program really free?

  6. Is the program really free?

  7. How much effort is the program?

  8. How much effort is the program?

  9. What do I get out of the program?

  10. What do I get out of the program?

  11. How can I book the program?

  12. How can I book the program?

  13. Is there any guarantee that I will succeed?

  14. Is there any guarantee that I will succeed?

  15. Is this program held online or in person?

  16. Is this program held online or in person?